Brooklyn, NY

Branding for a friends group advocating for a much needed green space over the Brooklyn Queens Expressway on the southside of Brooklyn.


7 feet high by 120 feet long outdoor banner designed to introduce and engage the community to the concept of BQGreen.  Photos of murals from the southside of Brooklyn as well as the design concepts by DLANDstudio were incorporated into the design.  



BQGreen will create a “park out of thin air” by extending a concrete platform over a portion of the BQE expressway that runs below the street level in Williamsburg, Brooklyn between S. Third and S. Fifth Streets. BQGreen will integrate Marcy Green and Rodney Park, two existing parks which currently are adjacent to the expressway. The design for the new park calls for 3.5-acres of open space with a flower garden, a playground, a baseball diamond, barbecues, grassy and wooded areas, an indoor pool and a water play zone.

Brand Identity